Builds that bookthemselves.

Meridian’s builds speak for themselves — lakefront homes engineered to survive Muskoka winters. Their brand didn’t. No consistent logo, no identity, and ad spend going out under a name nobody recognised.

The brief was two jobs in one: design an identity that matches the quality of the work, then use it to make the ads pay.

We designed the MC cube monogram and full identity system — logotype, palette drawn from their own builds, typography and applications from site signage to proposals.

With the brand in place, we rebuilt their Google Ads around high-intent local searches: custom builds, cottages, design-build. Every click lands on a brand that looks like the work costs what it costs.

Revenue is up 31% since the rebrand and campaign restructure. The identity now leads every touchpoint — signage, ads, proposals — and the pipeline is booked with the kind of projects Meridian wants to build.