Privacy Policy
Last updated: July 17, 2026
This Privacy Notice for Above The Fold(“we,” “us,” or “our”) describes how and why we might access, collect, store, use, and/or share (“process”) your personal information when you use our services (“Services”), including when you:
- Visit our website at https://goabovethefold.com, or any website of ours that links to this Privacy Notice
- Use our digital marketing services. Above The Fold is a digital marketing agency based in Vaughan, Ontario, serving local and small businesses across the Greater Toronto Area. We help clients get found and win more customers online through services including search engine optimization (SEO), pay-per-click advertising (Google Ads), paid social media advertising, brand and website optimization, and email marketing.
- Engage with us in other related ways, including any marketing or events
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@goabovethefold.com.
Summary of key points
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us, including your name, email address, and the message you send us through our contact form.
Do we process any sensitive personal information? No. We do not process sensitive personal information such as racial or ethnic origin, sexual orientation, or religious beliefs.
Do we collect any information from third parties? No. We do not currently purchase or collect information about you from public databases, data brokers, or other third-party sources. We do use HubSpot and Google Analytics to collect information automatically when you visit our Website — see below for details.
How do we process your information?We process your information to provide and improve our Services, respond to your inquiries, and — where you've consented — send you marketing communications. We process your information only when we have a valid legal reason to do so.
How do we keep your information safe? We have reasonable organizational and technical measures in place to protect your personal information. However, no method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
What are your rights? Depending on where you are located, you may have rights to access, correct, or delete your personal information.
How do you exercise your rights? The easiest way is by contacting us at info@goabovethefold.com, or by submitting a data subject access request.
1. What information do we collect?
Personal information you disclose to us
In short: We collect personal information that you voluntarily provide to us.
We collect personal information that you voluntarily give us when you fill out our contact form, express an interest in our services, or otherwise contact us. The personal information we collect may include:
- Name
- Email address
- Any additional information you choose to include in your message to us
Sensitive information. We do not process sensitive information.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
Information automatically collected
In short: Some information — such as your IP address and browser/device characteristics — is collected automatically when you visit our Services, through HubSpot (our website analytics, chat, and form-handling provider) and Google Analytics (our website traffic analytics provider).
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, referring URLs, approximate location (derived from your IP address), and information about how and when you use our Services. This information is collected via HubSpot's tracking script and Google Analytics (Measurement ID G-4FS8T3381E), and is used for internal analytics, to support our live chat widget, and to maintain the security of our Services.
The information we collect includes:
- Log and usage data. Service-related, diagnostic, usage, and performance information our servers, HubSpot, and Google Analytics automatically collect, including IP address, browser type and settings, and information about your activity on our Services (pages viewed, time stamps, and similar actions).
- Device data. Information about the computer, phone, tablet, or other device you use to access the Services, such as IP address, browser type, hardware model, and operating system.
- Location data. Approximate location derived from your IP address. We do not collect precise GPS location data. You can limit what location information is available to us by adjusting your device or browser settings.
Note: We plan to add Google reCAPTCHA to this Website's contact form. Once installed, this Privacy Policy will be updated to reflect the additional data it collects and processes (see the Google API section below, which already applies to our use of Google's tools).
Google API
Our use of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.
Information collected from other sources
In short: We do not currently collect information about you from public databases, marketing partners, or other outside sources.
2. How do we process your information?
In short: We process your information to provide and administer our Services, respond to your inquiries, and — with your consent — send you marketing communications.
We process your personal information for the following reasons:
- To deliver and facilitate delivery of services to you. We may process your information to provide you with the requested service.
- To respond to your inquiries and offer support. We may process your information to respond to your inquiries and resolve any issues you might have.
- To send you marketing and promotional communications. We may process the information you send us for marketing purposes, where this is in accordance with your marketing preferences. You can opt out of marketing emails at any time.
- To evaluate and improve our Services and marketing. We may process your information to identify usage trends and determine the effectiveness of our marketing campaigns.
3. What legal bases do we rely on to process your information?
In short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so, such as with your consent, to comply with laws, to provide you with services, or to fulfill our legitimate business interests.
If you are located in Canada, this section applies to you. We may process your information if you have given us specific permission (express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (implied consent). You can withdraw your consent at any time by contacting us at info@goabovethefold.com.
4. When and with whom do we share your personal information?
In short: We may share information with the service providers listed below, or in connection with a business transfer.
We share personal information with the following service providers, who process it on our behalf:
- HubSpot — website analytics, live chat, and contact form processing (HubSpot Privacy Policy)
- Google Analytics — website traffic and usage analytics (Google Privacy Policy)
We may also share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
We have not disclosed, sold, or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months, and we will not sell or share your personal information in the future.
5. Do we use cookies and other tracking technologies?
In short: We may use cookies and similar tracking technologies to collect and store your information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy.
6. How long do we keep your information?
In short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice, unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law. No purpose in this notice will require us to keep your personal information for longer than 2 years from your last interaction with us.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible, securely store it and isolate it from further processing until deletion is possible.
7. How do we keep your information safe?
In short: We aim to protect your personal information through a system of organizational and technical security measures.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure. You should only access the Services within a secure environment.
8. Do we collect information from minors?
In short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18, or that you are the parent or guardian of a minor and consent to their use of the Services. If you become aware of any data we may have collected from children under 18, please contact us at info@goabovethefold.com.
9. What are your privacy rights?
In short: Depending on your location, you may have rights that allow you greater access to and control over your personal information. You may review, change, or request deletion of your personal information at any time.
In some regions (like Canada), you have certain rights under applicable data protection laws, including the right to: request access to and a copy of your personal information; request correction or erasure; restrict processing of your personal information; and, if applicable, data portability. You can make such a request by contacting us at info@goabovethefold.com.
Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw it at any time by contacting us.
Opting out of marketing communications: You can unsubscribe from our marketing communications at any time by using the unsubscribe link in those emails, or by contacting us at info@goabovethefold.com.
Cookies: Most web browsers accept cookies by default. You can usually set your browser to remove or reject cookies — see our Cookie Policy for details.
10. Controls for Do-Not-Track features
Most web browsers include a Do-Not-Track (“DNT”) feature you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing DNT signals has been finalized, and we do not currently respond to DNT signals.
11. Do you have specific privacy rights based on where you live?
Depending on your state or province of residence, you may have the right to request access to and details about the personal information we maintain about you, correct inaccuracies, get a copy of, or delete your personal information. These rights may be limited in some circumstances by applicable law.
To exercise these rights, contact us at info@goabovethefold.com, or submit a data subject access request. Upon receiving your request, we will need to verify your identity before processing it.
12. Do we make updates to this notice?
In short: Yes, we will update this notice as necessary to stay compliant with relevant laws — including once Google reCAPTCHA is added to the Website.
The updated version will be indicated by an updated “Last updated” date at the top of this Privacy Notice. We encourage you to review this Privacy Notice periodically.
13. How can you contact us about this notice?
If you have questions or comments about this notice, you may email us at info@goabovethefold.com.
14. How can you review, update, or delete the data we collect from you?
Based on the applicable laws of your country or province of residence, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correction of inaccuracies, or deletion of your personal information. To make such a request, please email us at info@goabovethefold.com, or submit a data subject access request.